I’ve been in the SEO industry for nearly half a decade. I’m experienced in both Google and YouTube and I’ve witnessed numerous blogs and channels either succeed or struggle to gain traction.Usually, when I ask someone how they plan to get their content to the top spots on these platforms, the answers I receive are often about the same familiar SEO tactics that most of us already use. Using proper keywords, for instance.Their answers are technically correct, but they completely overlook the other side of the coin — an aspect that Google and YouTube emphasize, both directly and indirectly, in nearly every update.They don’t take into account the truth that Google and YouTube rank the content that benefits them. We often forget that these platforms are businesses focused on maximizing profits, and they achieve this by promoting content that not only attracts large audiences but keeps them engaged for as long as possible.Put yourself in the shoes of these platforms. They generate money from their users. The more users they attract and the longer those users stay, the more money they make. And this is possible only by recommending to them the content that is capable of bringing this benefit to them.