Better Sales

The Interrupting Barista

How a small business owner helped me slow down and connect with the community

John Steven Martinez
My Fair Lighthouse
Published in
10 min readMar 5, 2024

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Old Tampa Home
Picture taken by Find My Food Stu- Local Guide on Google

Lucrative Business

“Yeah, sure. Just shoot me an invite to the place you want to meet,” Jordan’s tone was indifferent then, he hung up.His words had come so easily but I’d worked for months traversing the intricate web of Jordan’s network trying to get that guy to even answer my call. Jordan had finally answered and agreed to give me an indefinite amount of his time.Our meeting would have to be memorable or all that work would have been for nothing and I could kiss thousands of dollars in commissions from lucrative business goodbye.I had invited Jordan for coffee, but Starbucks wouldn’t cut it.I whipped open Google Maps and sought out something unique. A place with 4.8 stars, you know, something not quite propped up like a perfect 5 star, not a single bad review, kind of spot. No, this had to be one of those 4.5–4.8 range places with a ton of photos of wannabe influencers posing throughout. A place with character, worthy of Jordan’s time. A place that would burrow deep in his mind and claim a valuable piece of real estate in his memories.

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