Medium is a popular online publishing platform that allows individuals and businesses to share their ideas and stories with a global audience. But how does the company make money?Medium operates on a subscription-based business model, with two tiers of membership: Medium Membership and Medium Partner Program.Medium Membership is a subscription service that allows users to access exclusive content and features on the platform. This includes access to a selection of articles from top writers and publications, as well as the ability to save and highlight articles and create personalized recommendations. Medium Membership costs $5 per month or $50 per year.The Medium Partner Program is a revenue-sharing program for writers and publishers who produce high-quality content on the platform. Participants in the program earn money based on the number of views their articles receive, with payouts ranging from $3 to $5 per 1,000 views. In addition to earnings from the Partner Program, writers and publishers can also earn money through sponsorships, merchandise sales, and other revenue streams.In addition to its subscription and Partner Program revenue, Medium also generates revenue from the sale of advertising on its platform. The company offers a range of advertising options, including display ads, sponsored content, and native advertising.Medium has seen significant growth since its launch in 2012, with the number of paying subscribers reaching nearly 2 million in 2020. The company’s revenue has also grown over the years, reaching $132 million in 2020. However, the company has not yet turned a profit, with net losses reaching $60 million in 2020.One of the main challenges facing Medium is the need to balance the interests of its writers and publishers with those of its advertisers. The company has faced criticism for its decision to allow sponsored content on its platform, with some arguing that it undermines the credibility and independence of the content on the site.Despite these challenges, Medium has established itself as a leading platform for online publishing and has a strong brand and loyal user base. The company continues to innovate and expand, with plans to offer additional features and services in the future.