William HaigenWhy AI (still) can’t replace writersChatGPT is still terrible at this one thingDec 19, 2023Dec 19, 2023
William HaigeninPredictChatGPT usage is falling. Is this the end of the hype cycle?In a constantly evolving tech landscape, distinguishing between actually game-changing new technology and collective shiny-objectitis has…Aug 14, 2023Aug 14, 2023
William HaigeninILLUMINATIONHave we Reached Peak Clickbait?In a sea-of clickbait, anti-clickbait is what gets you noticed.Mar 19, 20235Mar 19, 20235
William HaigeninPredictI’m Not Calling ChatGPT A Liar But…Some of its output blurs the line between fact and fictionFeb 18, 20232Feb 18, 20232
William HaigeninBetter MarketingDr. StrangeCopy or: How I Learned to Stop Worrying and Love ChatGPTUsing ChatGPT to write better copy, fasterJan 30, 20235Jan 30, 20235
William HaigeninBetter MarketingWhy AI Can’t Replace WritersYou’ve seen the articles hailing our new robot copylords - Here’s why you should take them with a grain of saltNov 9, 202215Nov 9, 202215
William HaigeninBetter MarketingWhy Copywriters Need to Reject “Hustle Culture”Here are 3 things you should do insteadOct 4, 20227Oct 4, 20227
William HaigeninSYNERGYReflecting on my First Year of Freelance WritingAnd five important lessons I learned along the waySep 16, 20221Sep 16, 20221
William HaigenMy 10 Day Silent Meditation Experience: A Cautionary TaleI’ve been dabbling in meditation for the past few years as a way of finding a bit more calm, focus and clarity in life. As much as I’d seen…Jul 8, 201646Jul 8, 201646