John B. MahaffieUsing foresight to expand your strike zoneYour organization is good at something, or tries to be. It works for opportunities in a certain part of the marketplace. That part of the…Sep 12, 2018Sep 12, 2018
John B. MahaffieDesigning packaging for sustainabilityWorking towards sustainability means package designs that acknowledge and respond to the larger system that the product/package is a part…Aug 28, 2018Aug 28, 2018
John B. Mahaffie6 ways the future consumer will be differentPowerful forces are changing how consumers think and act. As we look out over the next 15 years, we can highlight critical shifts that will…Aug 22, 2018Aug 22, 2018
John B. MahaffieThe five people you meet in bringing futures into an organizationGetting an organization to pay attention to the future is hard. There are people you meet along the way that help and others that throw…Apr 25, 2017Apr 25, 2017
John B. MahaffieScan the scannersEnvironmental scanning (also known as horizon scanning) is part of anticipating the future. It’s done by systematically gathering…Apr 19, 2017Apr 19, 2017
John B. MahaffieConstrained foresight and what to do about itHow often is foresight (or the lack of it) the weakest link in an organization? Thoughts from my blog, www.foresightculture.comApr 12, 2017Apr 12, 2017
John B. MahaffieForesight fuels product and brand innovationYou can’t innovate in a vacuum. Foresight opens new space for exploring change and discovering opportunities.Apr 5, 2017Apr 5, 2017
John B. MahaffieThe weaknesses and threats of SWOT analysisUsed in the typical way, SWOT analysis can do more harm than good. Why? Because the tool too easily forces thinking that ignores the…Aug 2, 2012Aug 2, 2012
