The Edge of Industry

A case for decentralized industry

John Steven Martinez
7 min readJul 3, 2024
Image from Canva
“3D printing will massively reduce the cost of certain products as it democratizes manufacturing and enables people to print what they need at home.” — Chris Anderson

In the 1980’s, companies started outsourcing and focused on their core competencies. The world became smaller, shipping faster and bigger. In the 1990’s companies started off-shoring. In 2020, the COVID-19 pandemic revealed serious shortcomings to off-shoring. Companies started reshoring or nearshoring.

The pandemic revealed things to the average person too. People re-discovered the internet and began leveraging the power of presence.

Technology continues to improve the way people exchange value among themselves. The next big shift in industrialization will be “in-housing”. A decentralization of Industry. Manufacturing will move closer to the end user until it resides in their house. In the future, most manufacturing will take place inside the domicile. The time between purchase and delivery will vanish.

Why do I believe this is the natural progression for Industry? The answer lies in the Value Equation so eloquently presented by Alex Hormozi in his book, “100M Offers”.

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