Rumi Mary SigainSYNERGYHow to Retain Your Creative Voice While Writing for BrandsThis article will explore approaches to retaining your creative voice while writing for brands ( actionable exercise included).Oct 16Oct 16
Rumi Mary SigainBetter MarketingWhy Copying Big Brand Messaging is Killing Your GrowthThis article talks about why copying big brand messaging can suppress growth for small businesses + some great real-life examples.Oct 152Oct 152
Rumi Mary SigaHow to Effectively Test Messaging Before Launching a New ProductThis article outlines effective methods for testing messaging, supported by statistics and actionable exercises you can implement.Oct 10Oct 10
Rumi Mary SigainPredictKey Product Marketing Metrics for Each Stage of The Product Life CycleKnow about important product marketing metrics your business should be tracking throughout the product lifecycle. For further…May 30May 30
Rumi Mary SigainBetter MarketingHow to Build Advocates for Your SaaS Business Through a Community-Led ApproachLearn how to leverage the power of community-led growth in the SaaS industry (lesson from the Real Estate industry).Apr 11Apr 11
Rumi Mary SigainPredictAvoid These Common Proposal Blunders in Your AEC FirmAEC proposals are an evolving process, learning from your mistakes and successes is critical for the AEC industry. If you’re not learning…Mar 29Mar 29
Rumi Mary SigainILLUMINATION10 Things Successful Subscription Services-Based Businesses Do DifferentlyTop Tactics of Successful Subscription Services and the Challenges (with the latest supporting stats and data).Mar 281Mar 281
Rumi Mary SigainILLUMINATIONFor Writers- 10 Lucrative Subscription Service Business IdeasExplore low-investment unique subscription-based business ideas specifically designed for aspiring writers.Mar 271Mar 271
Rumi Mary SigainILLUMINATIONImportance of General Conditions in a Construction Project — AEC IndustryLearn about the must-have clauses in a general condition of a construction project for the AEC industryNov 17, 20232Nov 17, 20232
Rumi Mary SigainILLUMINATIONWhy Customers Opt-Out of Your Business EmailsThe reasons why customers choose to opt out of your business emails and learn how to keep them engaged.Jul 20, 2023Jul 20, 2023